Every time a company wins an award, they post something about how much it means to them and that it’s proof they’re as awesome as they claim to be, and then it usually goes into a pitch about their latest product or service. This leaves most readers thinking, “Why should I care about any of this?”
Well, this post is not like those posts.
Yes, it is about the recent awards we won (2018 Comparably Awards for Best CEO and Best Company for Diversity). Yes, these awards mean quite a lot to us and we are very proud of them.
But the reason we are proud of them is because they reflect our commitment to our customers.
As our CEO, Shafat Qazi, said in our official press release about these awards, innovation and creativity are the twin engines that drive our success. They power our ability to provide customers with solutions that help them make the most out of their businesses and lives. And they only exist because of our leadership’s efforts to create a diverse and inclusive culture that puts people before process.
We strive to create a diverse and inclusive culture not just because we care about our employees and want them to experience a warm, welcoming environment, but also because it allows us to better understand and connect with our customers.
Our client base itself is diverse, spread across industries and continents and generations, with their own unique needs and challenges.
So why not apply diverse perspectives, opinions, and approaches to create solutions for them?
As Einstein once said, “We cannot solve problems by using the same kind of thinking we used when we created them.”
In her seminal article on workplace diversity, “How Diversity Makes Us Smarter“, Katherine Phillips writes, “The fact is that if you want to build teams or organizations capable of innovating, you need diversity. Diversity enhances creativity. It encourages the search for novel information and perspectives, leading to better decision making and problem solving.”
However, diversity alone does not equate to innovation. For diversity to be effective, the environment must be inclusive and the company must promote an ethos of acceptance. Diversity works when groups embrace the differences among their members in ways that do not stereotype or pigeonhole them.
At BQE, we want our employees to feel at home and our customers to feel like family.